Hi, I'm Rasheed a marketer, strategist & producer
with a winning track record in the world of sport & entertainment.
I strive in creating across digital strategy & experiential marketing.
My experience connecting brands to grassroots + global communities in culture, sport & entertainment gives me an edge in the industry. I have a keen understanding of what makes audiences tick driven by data and personal vision. I am extremely passionate on crafting omni-channel digital campaigns along with tailored content and delivering results through IRL events. The reward is in creating platforms for creators, consumers and purists to enjoy and utilize. I have been instrumental in bringing some of the biggest global events to New York such as, Red Bull BC One, cementing my reputation as a go-to resource for those seeking to make a big impact.
Services
Ability to lead projects + events to completion through cross-functional collaboration with social, integrated media, talent, production and agency.
My formula is based around data, story telling + innovation. By leveraging my skills in analytics and trend analysis, I craft 360 plans that help maximize results.
Crafts tailored messaging to audiences through paid, owned and earned media. Scouts & partners with relevant influencers and thought leaders to maximize brand awareness.
Ideates & produces eye catching visual narratives through photo + video. Experience in directing, filming and editing content for social campaigns.